G-Shock is notorious for its fashionably fresh watch collections. The brand recently celebrated the launch of the new GD120CM watch with an invite-only Camo Ball. The Camo Ball was a formal event that celebrated the history of its GA100CM and GDX6900TC camouflage watch designs as well as their newest addition. The Camo Ball was the perfect kick-off to summer as it brought fashion and streetwear together in a room full of NYC’s hottest style influencers.
The history of G-Shock camouflage watches was displayed with an eye-catching floor-to-ceiling presentation. Guests enjoyed custom cocktails and awesome tunes as DJ Wonder and DJ SOSUPERSAM spun a custom curated soundtrack for the occasion. In order to attend, guests had to have at least one camouflage item displayed and a ‘ready to party’ attitude.
Select influencers and guests of the Ball received an exclusive G-Shock Camouflage kit that was packed with a variety of items including the celebrated watch design. The G-Shock Camo collection is equipped with a Shock and water-resistant exterior design. The GA100CM and GDX6900TC are constructed with the usual G-Shock features as well as a ten-year battery life.
The G-Shock Woodland Camo and Tiger Camo watches are available for purchase at select online and in-store retailers. Check the official G-Shock site for details and take a look at some of the event pics below.
Photo Credit: Dorothy Hong