Bacardi Brings Cuban Independence Festivities To New York City

BACARDI Rum's Cuban Independence Day event in New York, Wednesday, May 20, 2015. (Photo/Stuart Ramson for Bacardi)
BACARDI Rum’s Cuban Independence Day event in New York, Wednesday, May 20, 2015. (Photo/Stuart Ramson for Bacardi)

This past Wednesday night, the good people at Bacardi held a night of Cuban appreciation in celebration Cuban Independence Day. Arena night club underwent an incredible transformation to give a full experience of Cuban style and flavor. Upon arrival to the venue you’re welcomed to a fully restored classic Plymouth automobile, a signature connection to the adversarial relationship between Cuba and the U.S and the Cuban resourcefulness that kept so many of these aged vehicles on the road.

Inside the setting is lit up in a sea of red lightning that washes over the crowd. All around you have the Bacardi x Cuba theme with decorative rum barrels, conga drums and Cuban inspired art work. Throughout the night music helped set the scene with steady tunes from an all star collection of talents. award winning drummer, Horacio El Negro Hernandez graced the stage to join  Pedrito Martinez, Boris Larramendi along with Xiomara Laugart and Johonatan Hoard of the international group Unity.

Keeping the musical focus of the evening the crowd was able to view a preview of UNTAMEABLE. The musical short features El Negro himself as a highlight of Cuba’s great musical history and culture. Maria Bacardi shared a few words too.

“Music has always been a part of the brand’s DNA – from Prohibition parties in Havana, Cuba, in the 1920s, through a myriad of radio shows until the late ’50s. In addition to having paid homage to the gems of our Cuban past, this year we begin honoring contemporary Cuban musical legends, which approach their craft with the same relentless passion that BACARDÍ rum did then, that it does now, and that will continue to do in the future.”

With live Cuban cigar rolling, amazing drinks flowing like the signature Cuba Libre along with sultry band playing it was a great night and pleasurable experience all around. Bacardi’s annual Cuban Independence Day celebration was a perfect hit.

BACARDI Rum's Cuban Independence Day event in New York, Wednesday, May 20, 2015. (Photo/Stuart Ramson for Bacardi)
BACARDI Rum’s Cuban Independence Day event in New York, Wednesday, May 20, 2015. (Photo/Stuart Ramson for Bacardi)
BACARDI Rum's Cuban Independence Day event in New York, Wednesday, May 20, 2015. (Photo/Stuart Ramson for Bacardi)
BACARDI Rum’s Cuban Independence Day event in New York, Wednesday, May 20, 2015. (Photo/Stuart Ramson for Bacardi)
BACARDI Rum's Cuban Independence Day event in New York, Wednesday, May 20, 2015. (Photo/Stuart Ramson for Bacardi)
BACARDI Rum’s Cuban Independence Day event in New York, Wednesday, May 20, 2015. (Photo/Stuart Ramson for Bacardi)
BACARDI Rum's Cuban Independence Day event in New York, Wednesday, May 20, 2015. (Photo/Stuart Ramson for Bacardi)
BACARDI Rum’s Cuban Independence Day event in New York, Wednesday, May 20, 2015. (Photo/Stuart Ramson for Bacardi)
BACARDI Rum's Cuban Independence Day event in New York, Wednesday, May 20, 2015. (Photo/Stuart Ramson for Bacardi)
BACARDI Rum’s Cuban Independence Day event in New York, Wednesday, May 20, 2015. (Photo/Stuart Ramson for Bacardi)
BACARDI Rum's Cuban Independence Day event in New York, Wednesday, May 20, 2015. (Photo/Stuart Ramson for Bacardi)
BACARDI Rum’s Cuban Independence Day event in New York, Wednesday, May 20, 2015. (Photo/Stuart Ramson for Bacardi)

Jason Francis

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